Job Details

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University of California, Berkeley
  • Position Number: 2205010
  • Location: Berkeley, CA
  • Position Type: Development and Fund Raising

Assistant Director of Development, Parent Philanthropy and Engagement (7547U) 16591
About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Application Review Date

The First Review Date for this job is: April 3, 2021

Departmental Overview

University and Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduates and graduate students, and friends of the university, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus's philanthropic advancement strategies and works to strengthen development with campus fundraisers.

Annual Programs is a division of UDAR and is the campus-wide fundraising office that reached out to donors and volunteers for support. Our mission is to maximize annual and major gift donations from alumni, students, parents, and friends in support of Berkeley. Three divisions make up Annual Programs: Parent Philanthropy and Engagement, Pipeline and Leadership Annual Giving, and Donor Relationship Management.


The University of California, Berkeley, Office of Parent Philanthropy and Engagement, seeks an energetic and experienced fundraiser to solicit philanthropic gifts from current Cal parents supporting key cross-divisional programs that impact student experience services across the UC Berkeley campus. The Assistant Director of Development is the philanthropic content leader in areas impacting student experience and success and parent interests and philanthropy.

This position will help build and realize the full potential of parent fundraising and engagement in the State of California, with an emphasis on the LA Metro and Orange County areas.

The Assistant Director, Parent Philanthropy and Engagement, will share responsibility for the fundraising endeavors of the office along with one other major gift officer and the Director; this position reports directly to the Director. This role will involve designing, developing, delivering, and administering fundraising programs to grow our parent philanthropic initiatives in the LA Metro region. This position will not only identify new donor prospects through researching background information on potential parent-donors, but will spend approximately 40-50% of travel time to visit, cultivate and solicit parent-donors.

This position will be a respected team player, part of a six-person staff in Parent Philanthropy and Engagement, which reports to Annual Programs within UDAR (University Development and Alumni Relations) at the campus level.


Proactively manage a portfolio of 75 -100 individual major gift prospects, who have the capacity to give between $100,000 and $250,000. Make at least 10-12 in-person visits per month plus substantive contacts to advance the donor relationship. Qualify major gift prospects and solicit gifts directly. Ensure that predetermined fundraising goals are met. Uses Prospect Management liaison to actively identify and add/subtract parent-prospects from portfolio on an ongoing basis.

Specific Responsibilities:
  • Identifies, cultivates, solicits and/or stewards donors.
  • Manages a portfolio of 100-125 major gift prospects who have the capacity to give $100K or more over a four year period.
  • Ensure that predetermined fundraising goals are met and raise funds in the high six figures once established with an appropriate portfolio.
  • Maintain a schedule conducive to regular overnight travel to the LA metro region and Orange County to qualify, cultivate and solicit parent donors.
  • Coordinate cultivation and solicitation activities as primary manager for numerous parent-prospects with multiple interests across campus. Work collaboratively with other unit fundraisers to create strategies for parent-prospects with unit-specific interests.
  • Participates in short and long-range strategic planning for the Parent Philanthropy and Engagement Office in collaboration with other staff members and the Director.

Required Qualifications

  • Thorough working knowledge and understanding of fundraising and donor relations concepts, principles, techniques, procedures and practices.

  • Thorough written, oral and interpersonal communication skills, including political acumen, to build and maintain effective working relationships at all organizational levels and with outside constituencies.

  • Thorough analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution.

  • Thorough project management skills.

  • Skills to meet or exceed fundraising goals and objectives.

  • Bachelor's degree and minimum three years' experience in annual fund or major gift fundraising or related experience.

  • Travel and overnight stays are expected as well as some evening and weekend work.

    Salary & Benefits

    For information on the comprehensive benefits package offered by the University visit:

    How to Apply

    Please submit your cover letter and resume as a single attachment when applying.

    Other Information

    This position requires frequent travel to the LA Metro area and Orange County. In response to COVID-19, UC Berkeley staff are temporarily working remotely. When the UC Berkeley "Future of Work" guidelines are determined, the required work location will be on campus in Berkeley, or reside in the LA Metro area or Orange County.

    Conviction History Background

    This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

    Equal Employment Opportunity

    The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
    For the complete University of California nondiscrimination and affirmative action policy see:

    To apply, visit

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